Writing Case Studies Using the Reader-Centered Method
Contextual investigations are an exceptionally viable selling device for your items or administrations.
You take an example of overcoming adversity where your organization’s items or administrations gave an effective answer for one of your customers – and compose a 1-to-5 page rundown of how you had the option to tackle your customer’s concern. In doing as such, you show the worth and viability of your items or administration arrangements.
Potential customers are eager for this sort of data. An example of overcoming adversity with a past customer gives proof of the estimation of your items or administrations. The potential customer needs to know how your items or administrations can take care of their issues also.
A contextual analysis may have the effect in persuading a potential customer to work with you.
That is the reason it’s ideal to utilize a Reader-Centered Approach to compose your contextual analyses. With this methodology, you compose your example of overcoming adversity from the perspective of the peruser – that is, the potential customer – who will peruse the contextual analysis.
What Is Your Market?
Initially, characterize your market(s) for the contextual analysis. Which clients, in which markets, would you say you are attempting to intrigue with your example of overcoming adversity? Will your contextual investigation be a general contextual investigation about your work for an enormous, prominent organization or association? Or on the other hand will your contextual analysis target clients in a particular market, or sub-set of a market?
It’s essential to have the two sorts of contextual analyses. General contextual investigations show the adaptability of your organization in giving answers for various, prominent businesses, medical clinics, colleges, government associations, and so on. Market-explicit contextual investigations let you target potential clients inside those equivalent markets.
When you have characterized the business sectors for your contextual analysis,
select an example of overcoming adversity for a customer organization that interests to those business sectors. For instance, on the off chance that you are focusing on cutting edge clients with your contextual investigation, select an example of overcoming adversity where you gave an answer for an innovative customer.
Who Is Your Reader?
What position will your peruser hold at the organization where they work? It is safe to say that they are the CEO? The CFO? The Chief Technology Officer? The Director of Business Operations? The VP of Sales and Marketing?
Ask yourself, who have you managed previously? Take a gander at the customer organization that is the subject of your contextual analysis. Who accomplished you work with there? Which official or director made the primary call to draw in your organization? Who settled on the choice to purchase?
These equivalent sorts of officials and chiefs at different organizations will be the individuals who will peruse your contextual analyses.
One stunt I’ve learned is to go to your customer organization’s site, and read the short life stories of the administrators and chiefs that you will make reference to for the situation study. It’s likely that perusers of your contextual investigation will have comparable foundations, obligations, and duties.
What Does Your Reader Know?
How comfortable is your peruser with the fundamental ideas of your items or administrations? What do they think about the arrangements you give? What do they NOT know? What amount of will you have to disclose to them?
On the off chance that your perusers know about your items or innovation, you presumably won’t have to clarify the essential ideas. You can concentrate rather on the specialized highlights of your items or administrations, and how those highlights gave advantages to the customer organization.
On the off chance that your perusers are CEOs or different officials, they will be centered more around the “primary concern” – the issues you settled for the customer, the cost reserve funds, ROI, TCO, and so forth. You don’t have to go into an excessive amount of specialized detail. In any case, be careful about expecting that a CEO or other official naturally comprehends your items or administrations.
You may need to disclose some fundamental ideas to them.
Once, an innovative official restored a contextual analysis draft to me with an area crossed out. He included an edge remark: “We don’t have to clarify this. Everybody definitely knows this piece of the innovation.”
I composed back to him: “Everybody in your industry knows this piece of the innovation. Be that as it may, we are focusing on your cutting edge answers for business CEOs, land administrators, and emergency clinic sheets. They have no earlier information on this innovation. Along these lines, we have to disclose the ideas to them.”
Envision Your Reader’s Questions
A contextual analysis should address explicit inquiries that your peruser may have about your item or administration. For instance, say you are composing a contextual investigation for a system programming item. The peruser may have the accompanying inquiries:
- How is this product item introduced on an organization arrange?
- In what manner will the highlights of this product help our representatives to carry out their responsibilities better?
- What sorts of advantages would we be able to anticipate from utilizing this product item?
- You can undoubtedly adjust these inquiries into a “talk with survey,” to utilize when you meet the individuals at the customer organization that is the subject of the contextual analysis. For instance:
- How was the product conveyed on your organization’s system?
- In what ways did your workers utilize the particular highlights of the product? What errands or objectives did they achieve through the product?
- What advantages did your organization experience from utilizing the product? (Expanded profitability? Quicker time-to-showcase? And so on.)
Disclose to Them A Story
The data for a situation study ought not be an insipid posting of realities and visual cues. The peruser is hoping to perceive how your items or administrations work in a “genuine world” situation. Consequently, as you compose the contextual analysis, you need to recount to the peruser a story.